A Guest post by Jenika McDavitt from Psychology for Photographers. “At all levels of income, the typical response is that one needs 20% more to be happy.” – Richard Easterlin The photographer’s equivalent to Dr. Easterlin’s statement is probably “Whatever you charge for your work, the typical response is that you’re 20% too expensive.” Like [...]
1. Editing On-the-Go The iPad is never going to replace a desktop computer for photo editing. However, it does come in handy when you are looking to quickly edit a few pictures. I recently traveled home for the holidays. My parents wanted a picture for their Christmas card. I was able to quickly take a [...]
One of the challenges of charging for your photography is figuring out how to get clients. You’ve got the technical know-how, but what about the business and marketing side? Strapped for cash and looking for ways to generate buzz about your photography? No problem. Marketing doesn’t have to cost much money if you are willing [...]
A Guest post by Agnese Aljena We all know that word of mouth is the best form of marketing, but for creative industries it is even more important. The world has a perception – “artists don’t like to post advertisments around, they love to create art. And if somebody is hanging posters about himself, it [...]
As a former PR person, the importance of branding was always a topic I was harping on with clients – from individual authors to multi-million dollar corporations and non-profit agencies. How a business presents itself can be the difference between success and failure. Photographers are no exception to this rule. How you brand your business [...]
“Human beings are made up of flesh and blood, and a miracle fiber called courage” – George Patton A marathon is 26.2 miles. To some people that may sound horrifying, plodding along for that distance – why would anyone want to do that? To others, it is a challenge they deem worthy; an epic battle [...]
Photographers are increasingly turning to new social media technologies to get word out about their businesses (Facebook pages, Twitter, Google+ and more are topics we’ve featured in the last year). There’s certainly some wonderful potential to engage people with social media – but my suspicion is that many photographers are ignoring a method of online [...]
You want to turn pro? Great! First ask yourself why. It is not as glamorous as it may seem. Can you sustain your passion for the art of photography while shooting somebody else’s vision? Are you ready to take whatever job comes your way to make ends meet? Are you able to work with the [...]
I had an email yesterday from a reader named Stephanie who said that she’s caught in a vicious cycle of portfolio building. She doesn’t want to charge while she’s portfolio building because then, she’ll be in business and have all the worries that come with it but she doesn’t want to launch a for-profit business [...]
Do you know that your photography website can actually be damaging your business? Google tells us that there are almost one million photography websites on the web right now. This is bad news for you. The good news is that most of these websites suck. Photographers keep making the same mistakes over and over again, [...]
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