Camera speed redefined: Sony introduces first Translucent Mirror Technology digital cameras Light, compact a55 and a33: up to 10fps shooting with high-speed AF tracking and Full HD movie

**Here’s the Press Release!**

The a (pronounced Alpha) family of interchangeable lens cameras from Sony grows with the compact, ultra-responsive new a55 and a33.

Sony’s first-ever digital cameras to employ Translucent Mirror Technology showcase an innovative optical system that opens up dramatic new shooting possibilities. In contrast with conventional DSLR cameras, Translucent Mirror Technology uses a fixed, translucent mirror that ‘splits’ the optical pathway between the main image sensor and a separate phase-detection autofocus sensor.

High-resolution live image preview with rapid, accurate phase detection autofocus is thus available at all times – either via the …

The Sony Cybershot DSC-HX5V is makes a perfect 10.Three times over!

Ten megapixels (and a bit). Ten times optical zoom. Ten frames a second continuous shooting. Which, as I figure, could make this camera fairly rare.

Get that? Ten full res 3648×2736 pixel images in one second. So you could make ten 25x23cm prints from one rapid sequence.

Then there’s the HX5CV’s ability in video: Full HD with 1920×1080 pixel resolution, recorded in AVCHD format. Or, if you prefer, 1440×1080 in AVCHD. Choose to record in MPEG4 format and you get the choice of 1440×1080, 1280×720 or 640×480 resolution at 25/50 fps.

Still not impressed? Try the new iSweep panorama mode. In use, the camera guides you through a sweep that captures ten continuous, stitched frames that create a 4912×1080 or …

I had the good fortune of chatting with a friend of mine who used to work for a large PR company, photographic gear mainly. Turns out that she has started her own company and one of her new clients are a bunch called Elemental A couple of emails back and forth and I was booked in to meet Danny, the man behind Elemental, a photographer, musician and a comedian – quite the package! We met for dinner and a chat about the different things they have going on as a company, and I have to say I was feeling pretty inspired to hear a guy talk about photography and the kit used in our craft quite so passionately…

http://www.studio-flash.com/

A few days later and I had a large shipment of gear arrive at my office, it was like …

I’ve decided that, rather than post six press releases, as I know you LOVE press releases, to post the Canon PowerShot S95 press release below as I think it’s an amazing little compact, and to link you up to all the other should you like to read about the new batch of tech that Canon have just announced.

• Canon PowerShot S95
• Canon IXUS 1000 HS
• The new Canon Pixma Range
• Canon Powershot SX 130 IS
• Canon Selphy CP800 Photo printer
• Canon CanoScan 110 & 210 scanners

The most exciting product in this quiver of technology is the new Canon Powershot S95. There was much love shown for the S90 and as a result, they’ve built on that and here’s the new little beast.

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Save it, store it, back it up and back it up again – if you work by this, you may never have to experience that tummy churning sensation of remorse. In this section of our backing up series (read part 1 at Backing Up and Saving Your Images) we look at external hard drives, which are arguably one of the most cost effective and simplest ways to store your images.

Shopping for a suitable product may seem like a complete headache, especially if you are unsure of what specifications are good and which is average. Below you’ll find some short explanations to help you get started.

Capacity

This refers to how much information your device can hold in the same way a memory card or your computer’s hard …